Build Your Website
How to choose a business name and domain, get a logo and a simple brand kit made, and pick the design tools that keep everything you publish looking like one company.
Guide · Branding and design
A name that's free in your state can still infringe a trademark, and a federal trademark application costs $350 per class of goods or services. Check the USPTO database, your state's name rules and the domain before you print anything. Here's how to clear a name, and what each registration does and doesn't protect.
· 7 min read
Guide · Website builders
Launch with a home page, a page per offer, pricing, about, contact, a privacy policy and terms. California's CalOPPA requires a privacy policy on any commercial site that collects personal information from its residents. Cookie-free analytics avoid an EU consent banner. Aim for LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1.
· 7 min read