Start & Incorporate
How an LLC, a C-corp, a sole proprietorship and a partnership differ on tax, liability and raising money, and how to pick the right one.
Guide · Branding and design
A name that's free in your state can still infringe a trademark, and a federal trademark application costs $350 per class of goods or services. Check the USPTO database, your state's name rules and the domain before you print anything. Here's how to clear a name, and what each registration does and doesn't protect.
· 7 min read
Guide · Cross-border incorporation
You don't need to live in the US or hold a visa to form a US company. Here's the full process for founders abroad: LLC or C corp, Delaware or Wyoming, an EIN without an SSN, banking, payments, and the filings that catch foreign owners out.
· 8 min read
Guide · Company formation
Forming an LLC takes a few hundred dollars in state fees and one to two weeks. Here is every step in order, what each one costs, and which paid extras you don't need.
· 8 min read
Guide · Business taxes
A single-member LLC owner pays themselves with an owner's draw, not a salary, and is taxed on the LLC's profit whether or not they take it out. Partners use distributions and guaranteed payments. S corp owners must take a reasonable salary. Here's how each works.
· 7 min read
Guide · Company formation
For most owners, the best state to form an LLC is the state where they live and work. Forming in Delaware or Wyoming usually means registering at home too and paying both states. Here's the math, and the exceptions.
· 7 min read
Guide · Legal structure
Electing S corp status lets an LLC owner take part of the profit without self-employment tax. Whether that's worth it depends on your profit, a reasonable salary and the extra running costs. Here is the math at three profit levels.
· 7 min read
Guide · Legal structure
An S corp isn't a separate kind of company, it's a tax election an LLC can make. The real choice is between an LLC, taxed simply or as an S corp, and a C corporation built for investors.
· 7 min read