Market & Sell
How to send cold email at a sensible volume, which tools to use, and how to stay out of spam folders.
Guide · Cold outreach
Send cold email from a separate domain that redirects to your website, with two or three mailboxes per domain. Add an SPF record, turn on DKIM, publish a DMARC record starting at p=none, and warm each mailbox up over a few weeks. Here are the records and the checks.
· 7 min read
Guide · Prospecting and lead data
Define the companies and roles you sell to, collect companies from free sources like job boards, event lists, review sites and public registries, find the right person at each, and verify every email before you send. Paid databases like Apollo and Hunter save time once the free sources run dry.
· 7 min read
Guide · Cold outreach
Good cold email is a small, well-chosen list, a short first email about the recipient's problem, two or three follow-ups and a sending setup with SPF, DKIM and DMARC on a separate domain. CAN-SPAM applies to B2B email too, with penalties up to $53,088 per message. Here's the full playbook.
· 8 min read
Guide · Prospecting and lead data
Start free with the Census Bureau's USA Trade Online to find the countries buying your product, then use shipment-level data to name the importers. Customs-record databases such as Volza start at $1,500 a year. The US Commercial Service will find and meet partners for you from $2,400.
· 8 min read
Comparison · Prospecting and lead data
Hunter is the cheapest way to find and verify emails, at $49 a month for 2,000 credits. Lusha is simple and strong for phone numbers, from $49.90 a month for 400 credits. Apollo combines a large database, filters and email sequences, with a free plan and paid plans from $49 per user. Here's how to choose.
· 7 min read
Comparison · Cold outreach
Instantly starts at $47 a month for 5,000 emails and 1,000 contacts. Smartlead starts at $39 for 6,000 sends and 2,000 contacts. At higher volumes the two land close together, and Smartlead's client workspaces make it the more natural fit for agencies. Here's the full comparison.
· 7 min read