StartupStead

Market & Sell

Email marketing

How to choose a newsletter or email marketing platform, grow your list, and turn subscribers into customers.

Guides and comparisons

Guide · Cold outreach

How to set up a domain for cold email: SPF, DKIM, DMARC and warm-up

Send cold email from a separate domain that redirects to your website, with two or three mailboxes per domain. Add an SPF record, turn on DKIM, publish a DMARC record starting at p=none, and warm each mailbox up over a few weeks. Here are the records and the checks.

· 7 min read

Comparison · Email marketing

Kit vs MailerLite vs beehiiv: the best newsletter platform for a founder

Kit's free plan now covers up to 10,000 subscribers, beehiiv's free plan up to 2,500 and MailerLite's up to 250. Paid plans start around $12 to $49 a month. The right pick depends on whether the newsletter supports a business or is the business. Here's how they compare.

· 10 min read

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